Virgin Australia has appointed independent creative agency Special Group as its brand strategy and creative partner, as travel restrictions begin to lift across the country.
DDB was appointed to the creative account in June 2017. Virgin’s three-year contract with DDB came to an end last year. The most recent campaign DDB did for Virgin was in November 2019, featuring ‘Wiggy’, a flying toupee.
Virgin Australia CMO Elizabeth (Libby) Minogue, who joined in April, said: “As the country re-opens again and Australians reignite their love of travel, we are thrilled to partner with the team at Special to help us take our award-winning customer service, Virgin flair and unrivalled travel experience, to the next level.
“We are operating in a brave new world which has provided us a unique opportunity to re-imagine what the Virgin Australia service can mean to all Australians as they return to the sky to go on their next adventure or reunite with loved-ones.”
Special Australia CEO and partner Lindsey Evans added: “This is, without doubt, one of the most exciting and interesting marketing challenges in the land, and of our careers. The Virgin Australia team are some of the nicest and brightest in the business and we are over the moon to be on this journey with them.”
Virgin’s recent vaccination campaign was created by The Precinct, which also created the October travel campaign. Virgin will continue to work with The Precinct, as well as Big Red. Virgin also works with The Principals and XXVI on an ongoing basis.
CHE Proximity holds the creative account for Virgin Australia’s frequent flyer program, Velocity Frequent Flyer.
This article has been updated for clarification on Virgin’s agency roster.
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