The Media Store has been appointed as RMIT University’s new media agency partner following a competitive pitch. The appointment is effective immediately.
The independent agency will manage the strategy, planning and buying for the university as it seeks to accelerate its growth plans across its domestic and international operations.
The Media Store will play a key role in supporting RMIT’s brand, acquisition and partnership strategies as it continues to strengthen its position as one of the world’s most progressive brands.
RMIT is a global university for technology, design and enterprise degrees. It ranks in the top 100 globally for graduate employability, placing more than 15,800 students in 2020. The University this month named Peggy O’Neal AO as its new Chancellor.
RMIT chief experience officer, Chaminda Ranasinghe, said: “We are delighted to partner with The Media Store who clearly demonstrated an understanding of what it takes to reach the University’s diverse audiences.
“In a world of ever-increasing media options, the data and insight driven approach that TMS use will ensure we develop effective media strategies based on a sound understanding of the motives, desires and drivers of our students and other audiences. Their proven ability to grow brands effectively and efficiently by leveraging strong media partnerships will be a clear benefit to our institution.”
The Media Store CEO, Stephen Leeds, commented: “RMIT is an ideal partner for our business and joins our growing cohort of performance driven clients. Their culture and ambitions are aligned with ours and we’re excited to help them grow in a highly competitive market. We can’t wait to deliver on the promises we have made by applying our strategic difference and performance expertise to achieve their business goals.”
In May last year, The Media Store won Simply Energy as a client. The agency’s client list also includes Toyota, Lexus and Hino.
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