More Australians than ever before are forecast to take part in online shopping event Click Frenzy, so much so that Australia Post is preparing for an onslaught of parcel traffic.
The annual online sale starts at 7pm AEDT tonight (November 9) and will run for 53 hours, offering 4000 deals from more than 500 Australian retailers.
Brands signed on to take part in the online marathon include The Iconic, Adidas, Surfstitch, Vodafone, Rebel Sport, Telstra, Big W, Target and more.
Australia Post’s Executive General Manager of Business Gary Starr said that online shopping has become the new normal for the majority of households during the COVID-19 pandemic.
“In recent months over half of all households across the country (5.8 million) have consistently been shopping online, driving national online purchase growth for the 12 months to the end of October to more than 18 per cent when compared to last year,” Mr Starr said.
“From our latest customer research, we know this growth will continue with over two-in-five shoppers intending to buy their Christmas presents online this month, making November the most popular month for online Christmas shopping.”
Mr Starr said for Australia Post Click Frenzy represents the first big push of online-shopping derived parcels in the run up to Christmas.
“Click Frenzy is the start of the pre-Christmas sale period and we’ve been working hard to ready our network,” Mr Starr said.
“We’ve got over 45 new and repurposed operational and retail sites up and running, additional planes in the air, over 4000 new team members coming on board, and we’re delivering on weekends when and where we need to – all to ensure we can get parcels to our customers as quickly as possible.”
Mark Salzmann, Head of Content at Click Frenzy, said they anticipate this year’s event to be larger than usual due the prolonged retail shutdowns as a result of COVID-19 restrictions.
“We’ve all collectively experienced a tough year and some retail therapy is in order! The calibre of retailers and deals across every category is a testament to how strong digital retail is in Australia,” Mr Salzmann said.
“We’re excited for shoppers to snap up a bargain, while supporting retailers that have experienced hardship during the pandemic.”
Click Frenzy will begin at 7pm and last for 53 hours.