Baz

Perth radio ratings: Nova remains market leader as recently rebranded Triple M adds breakfast listeners

Nova 93.7 has remained as Perth’s overall market-leader holding a consistent position overall, in breakfast and in drive in radio survey seven of 2021. Survey five, it was Southern Cross Austereo’s Mix 94.5 which held the #1 position overall.

In breakfast, Nova’s Nathan, Nat and Shaun did however lose listeners, with a drop of 1.5 percentage points to 13.1%. Last survey the station had a 14.6% share.

Nova 93.7’s Nathan, Nat and Shaun

Its closest competitor, taking second position in the breakfast slot, was Southern Cross Austereo’s Mix 94.5’s Pete, Matt and Kymba, which lost 1 percentage point to end on a 10.9% share. In survey six, Mix had a share of 11.9%.

92.9’s rebranding to Triple M has again seen the station’s new breakfast show, Baz, Jenna, Xavier, gain listeners, with a bump up by 0.7 percentage points, to a 5.8% share.

Triple M launched on 1 December 2020, with Basil (Baz) Zempilas, originally from 6PR, joining co-hosts, Xavier Ellis and Jenna Clarke to headline an all-new breakfast show this year.

Capital Radio Network and Grant Broadcaster’s 6IX grew in share, with its breakfast audience growing by 0.7 percentage points to a 5.1% share, however its drive segment saw a drop of 0.4 points to a 4.4% share.

In drive, Nova’s Kate, Tim and Joel continued to take the #1 spot in drive, however, dropped in audience with a 13.5% share, dropping by 2.1 points.

Coming in second position on drive was Mix 94.5’s Carrie and Tommy, however, took a 12.4% share, dropping by 0.9 points.