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Cannes Lions

Mumbrellacast: Cannes nears, Aussies on data sharing, and Rod Prosser


Next week, the top minds from across the marketing and media industries will descend on the South of France for the Cannes Lions festival of creativity. It will be the first in-person edition since 2019, and with Mumbrella in attendance this year, the team discusses what to look out for, plus any emerging trends from the shortlisted work so far.

Then, after Dentsu published its latest Data Consciousness Project report – examining how consumers feel about businesses accessing and leveraging their personal data – the team looks over the findings and asks industry figures how the report stacks up. 

Finally, Paramount ANZ chief sales officer, Rod Prosser joins the podcast. During the discussion, Prosser chats about the multi-platform offering the network now has in its portfolio locally, the first season of A-Leagues coverage, other potential sports rights, the value that linear TV still holds, collaborating with other networks, and he weighs into the overnights narrative. 

Episode breakdown

  • Looking ahead to the return of Cannes Lions in person (01:18)
  • How do Australians feel about sharing their personal data? (07:47)
  • Interview with Rod Prosser (12:25)

The post Mumbrellacast: Cannes nears, Aussies on data sharing, and Rod Prosser appeared first on Mumbrella.



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