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Indie PR agency CALLIE makes 2 senior appointments

Independent PR agency CALLIE has made two senior appointments, including Catherine Humphreys-Scott as director of communications and public relations.

The announcement:

Independent Marketing, Communications and PR agency, CALLIE, has made two senior appointments to the award-winning team following several new client wins.

Catherine Humphreys-Scott joins the firm in the newly-created role of Director of Communications and Public Relations, and Lara Byrne has been appointed Communications Manager ongoing, following an initial maternity contract tenure. Both will bolster CALLIE’s PR and Communications advisory work helping clients realise their ambitions in 2022.

On these appointments, CALLIE Director, Callie Rose commented: “2021 has proven transformative for CALLIE. The market has evolved in light of the pandemic, and so have we. We have taken the opportunity to rebrand and better reposition ourselves for what we are known for and how we want to partner with our clients.

Our client portfolio and team has grown in response to our newly formed business strategy, underpinned by organic growth from existing clients and agency partners.

The expansion of our team is a direct result of the existing team’s significant efforts and demonstrates our drive to deliver more outstanding outcomes for our clients. Catherine and Lara are fantastic additions to CALLIE and bring a wealth of integrated experience and some additional skillsets to our senior team.”


Catherine joins as Director of Communications and Public Relations and is tasked with leading key business accounts and developing the agency’s Communications and PR practice with a focus on client service. She joins the team from Mitsubishi Motors Australia, where she led national public relations and public affairs. She brings nearly 20 years of global experience and leadership in public relations, providing senior counsel across global brands, government and not-for-profit sectors.

Lara has been appointed Communications Manager and is tasked with a number of accounts spanning education, health and community sectors. She brings 17 years of experience and leadership in communications, including more than 10 years with Vicinity Centres, where she managed awardwinning campaigns, including best community campaign and best sales promotion centre from the Property Council of Australia.

Source: CALLIE media release

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