Independent publisher Broadsheet Media has been named as a proud sponsor of the 2022 Mumbrella Awards for the Media Agency of the Year category.
The Mumbrella Awards return for 2022 to celebrate the best work and talent across the marketing, advertising, media, production, PR and communications sectors. From teams to individuals, strategy to campaigns and more, the awards aim to recognise the must-know names and campaigns from across Australia and New Zealand. Following a rigorous judging process led by the industry’s most senior leaders, winners will be announced in-person this Thursday 4th August at Sydney’s Royal Randwick (Australian Turf Club) – Winx Pavilion.
The nominees for this year’s Media Agency of the Year category are: Ryvalmedia, Atomic 212°, Hatched, PHD Media Australia and Initiative Australia.
Broadsheet said it values its media agency partners, and is honoured to be presenting the Mumbrella Media Agency of the year award for this year’s event.
Broadsheet general manager Sian Whitaker said of the sponsorship: “Broadsheet is proud to sponsor the 2022 Mumbrella Awards Media Agency of the Year category. Congratulations to the five outstanding finalists – Atomic212, Hatched, Initiative, PHD, and Ryvalmedia. These agencies are all valued partners, and we are delighted to participate in celebrating their achievements and successes this past year.
“We’ve enjoyed our best commercial result since launch, and we thank our media agency partners and clients for their ongoing support in achieving this milestone. We look forward to the Mumbrella Awards Gala Night and announcing the 2022 Media Agency of the Year winner.
“We are so proud of the collaborative nature in which our agencies work with us at Broadsheet. Building solid and genuine relationships enable us to create impactful content partnerships for our clients. As a result, we launched new and innovative campaigns that diversified our revenue streams and allowed us to attract new audiences.”
Think differently about the business
In 2021–2022, Broadsheet adopted this simple motto to record its largest annual growth.
It pushed Broadsheet to introduce new brand extensions and products, launch an international website, consistently deliver industry-leading work, unearth new revenue streams and categories, and grow its team to its biggest size.
Launched in 2009 by founder Nick Shelton – and still a 100% Australian independent publisher – Broadsheet remains Australia’s go-to culture guide.
With a presence in Sydney, Melbourne, Brisbane, Adelaide, Perth, and now New Zealand, Broadsheet receives 3 million monthly visits.
Through thick and thin, Broadsheet continues to embrace its brand positioning: culture never stops.
The masthead helps Australians discover and experience the nation’s cities through digital, print, and experiential channels.
Broadsheet expanded its brand offering this past year with the launch of several key new products; including a membership-subscription program, Broadsheet Access; a monthly subscription wine box; the Broadsheet restaurant gift card; the Broadsheet App; best selling cookbook Home Made; FYI, A Broadsheet Podcast; and the launch of Broadsheet New Zealand.
In April 2022, Broadsheet launched its first overseas vertical: Broadsheet New Zealand. A permanent platform showcasing the country through a unique lens – it’s supported exclusively by Tourism New Zealand.
The partnership enabled Broadsheet to diversify into new markets and develop new revenue streams – which had already begun. Broadsheet further leveraged the collaboration by creating tailored travel campaigns for regional destinations with four New Zealand regional tourism bodies.
Broadsheet’s success over the past 12 months can be attributed to its agency partners and clients. A large proportion of Broadsheet’s revenue comes from commercial partnerships, allowing it to introduce more new products in the past year than ever before.
In other new developments, Broadsheet proactively approached Dan Murphy’s to partner exclusively on Broadsheet’s long-awaited debut podcast: FYI. The six-part pod led its culture-hungry audience onto a new platform to hear in-depth reporting on subjects like mortadella’s rise to glory and the hunt for Australia’s worst whisky. FYI ranked #1 in the food and art genres on Apple Podcasts for three weeks following launch.
Off the back of the increased demand from clients to work with Broadsheet in different ways, it established a new Strategy and Solutions team led by director Christina Voss. Voss and her creative strategists are tasked with identifying and developing new audience-led commercial opportunities for Broadsheet outside of its current ecosystem.
New partnership opportunities that will be available to brands and advertisers include the launch of its Home & Lifestyle property, the second season of Broadsheet’s FYI Podcast, new social and video-lead products, and partnership opportunities that will see Broadsheet extend its brand power outside its current network.
Broadsheet takes pride in understanding who its audience is and knowing what will engage them, inspire them or educate them to take action.
This October Broadsheet continues its partnership with SOON Future Studies by launching the next iteration of the Future Cities Report, dissecting the macro drivers of change affecting future cities and the emerging trends influencing urban retail, dining, and community development. Future Cities sits alongside quarterly trend reports and audience surveys and will continue to provide valuable insights for the Broadsheet business and its clients.
Broadsheet understands its audience and knows what will engage them, inspire them and educate them to take action. Broadsheet exists for those with a thirst for culture, and thrives on connecting them to advertisers and brands.
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