Apple has unveiled a new entry-level iPhone that keeps some of the features from its flagship iPhone 13 range but at a much lower price, a move experts say “sustains Apple’s grip on the market”.
The new iPhone SE comes with 5G connectivity and the same A15 Bionic chip the tech giant put in the iPhone 13 when it announced it last year.
But in contrast with Apple’s flagship phone, which started at $US799 when announced last September, the new iPhone SE starts at $US429.
The iPhone SE is the only iPhone to still come with a home button and Apple’s Touch ID fingerprint sensor.
“This is important for our existing users who want a smaller iPhone at a great value,” chief executive Tim Cook said.
CCS Insight chief analyst Ben Wood said it was “perfect for consumers who are not interested in the bells and whistles on more expensive iPhones but love Apple’s user experience and apps”.
“This sustains Apple’s grip on the market as users hold on to their devices for longer or trade them in with a healthy residual value to upgrade to a new iPhone,” Mr Wood said.
Elsewhere at Tuesday’s event in California, Apple announced a new desktop computer, the Mac Studio and a companion screen – the 27-inch Studio Display – as a new flagship device for power users.
The computer will be the first to house the company’s latest own computer chip – the M1 Ultra – which Apple said was the most powerful yet built for a personal computer.
With the new M1 Ultra in place, Apple said the Mac Studio was nearly four times faster than its fastest iMac desktop computer.
Starting at $US1999, it comes with different ports to enable connection with a broad range of other devices, including the new Studio Display monitor, which has a 27-inch screen and can support 5K resolution.
The new monitor costs $US1599.
Apple also updated the iPad Air tablet at the virtual launch, placing its M1 chip into the device for a 60 per cent performance increase on the previous generation. It has also added 5G connectivity, as well as an improved camera that includes Apple’s Centre Stage feature for video calls, which uses AI to automatically pan and keep those talking on the call in view.
All new products go on sale on March 18.
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