Independent podcast company Acast has announced an integration with Meta, providing more audience engagement opportunities for podcast creators.
The integration sees Facebook Groups and Acast+, a podcast subscription offering, working together to allow creators to give exclusive benefits for paying fans across multiple platforms.
Subscribed listeners can access exclusive Facebook Groups, where they can engage with other fans, interact with creators and gain access to events such as live streams and Q&A. Paying fans will need to link their Facebook accounts to Acast+ memberships in order to be admitted into the groups.
The integration is powered by Facebook’s Interoperable Subscriber Group technology, of which Acast is the first podcast integration partner.
Acast’s VP of strategy, Simon Marcus, said that the new integration cuts out manual works for creators to identify their audiences.
“The best parts of the web are powered by platforms that are interoperable — ones that communicate with each other and enable creators to reach their audience wherever they are. Such technology is the foundation of the open podcast ecosystem that Acast has championed since its inception.
“Interoperability profoundly affects the ability for new businesses to start, creators to thrive, and users to access content across platforms — which is key to the technology we’re so excited to be developing with Meta.”
CEO of Acast, Ross Adams, added: “When podcasters are able to build deep relationships with their listeners, great things happen. A core part of Acast’s mission is to help turn those listeners into true, loyal fans — and this integration with Meta helps make that a reality for our tens of thousands of podcasters around the world.”
Several creators including Jessica Matlin and Jennifer Sullivan (hosts of Fat Mascara) will participate in a testing period to refine the technology.
Acast also launched Conversational Targeting capabilities for advertisers earlier this month.
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